The [R]evolution of Espire clothing
This is the first general update of Espire clothing- 18 months since launch.
After several markets and two summer long pop-up stores Espire clothing is finally working. Every step of the journey has been difficult- from the pattern making to the bespoke finishes on shirts- but that is the cost when you build a brand unlike any other. Espire is not singularly focused on one item nor on any self-obsessed pointless image- it is a brand built entirely around the idea of rebuilding what and how a clothing brand should be. From the early stages it has been about giving every Australian the chance to buy clothing made here- from the businessman/woman after a fancy coloured evening shirt to the teens after a tee down at the local skate park- and to give that option at a competitive price and in a completely sustainable manner.
The plan was to start building a collection of garments and test them in the wild- essentially staple Espire into each major category of clothing ( button-up shirts, shorts, tee shirts, dresses etc.) with our unique spin on each item. We offer bespoke sizing and design input from clients so our knowledge of sizing and aesthetic look grew with the customer base. We began with high end shirts and Espire now has over 35 unique designs across our three unique ranges ( despite the visual lack of them on our site – that will be fixed shortly)
The next stage is to find a ‘hub’ store that Espire can operate from and deliver larger volumes of clothing. This store will be where all elements of the brand run from, including the pattern making to the packaging of garments and the daily sales. The summer pop-up shops have been the first part of this stage by testing the waters in Bright (North-East Victoria) and getting the brand name and philosophies out there – in relation to the concept of building lots of items rather than one or two this has now worker better for us as we can sustain and fill an entire store. The theatre of Espire is seeing your product being made which is essential to being a ‘[R]evolution’ is that you have to see it directly in the store, which is why we need a hub to give clients the visual fidelity of what Espire is.
Once we have a sustainable and working store we plan to continue our expansion into every range imaginable – sports wear, swim wear and snow gear for example- to allow any customer who comes into our store(s) to be able to buy what they need. We intend to give what is needed rather than require customers to purchase more useless clothing essentially for a brand name, we seek meaning and heart behind Espire. After this point it is planned to open several stores in larger traffic areas and continue to expand in wholesale, ranges and general production.
First and foremost throughout this first stage of business is remaining as sustainable as possible with all business aspects – we currently run solar above the workroom and many garments are made from organic/ethically supplied materials. It’s severely disappointing that in 2016 many larger (and smaller) brands are not as committed to this as they should be- but let’s not point fingers.
So to sum it up, here is part one of Espire’s world dominance plan:
Creatively design and make garments in general categories of clothing
find and set up a flagship hub store for all business operations
build a strong and consistent online presence
expand across Australia with multiple stores and continue to offer clothing in every category
Become and remain 100% sustainable
We hope you can help us reach these objectives,
Balin J Foley – Founder